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New Epsilon Research Indicates that 80% of consumers are more of a purchase when trademarks offer personalized experiences

9 January 2018

epsilons digital transformation team helps trademarks to evaluate people, process and technology that are needed to deliver the best personalized customer experience

Dallas - 09 January epsilon В®, a world leader in creating links between persons and trademarks, revealed a new research report, " the power of me: the effects of personalization on the marketing performance. " The results are aimed at helping brands to better understand how to use personalization efforts to improve consumers relationships that produce customer loyalty and positively influence. The study was carried out in collaboration with GBH Insights, a full-service marketing insight and individual analytics practice.

After the online survey of 2017 from 1,000 consumers at the age of 18 to 64, the appeal for personalization is high, with 80% of respondents who point out that they are more likely to do business with a company if he has personalized experiences And 90% indicates you will find the appealing personalization. To dive deeper into the relationship between personalization and real buying behavior, Epsilon has linked the survey data with transaction data from the ABACUS В® Cooperative of Epsilon, which spans more than 2,700 members and billions of transactions. The insights from transaction analysis show that consumers who believe that personalized experiences are very appealing ten times more likely than the most valuable customer of a brand - those who are likely to earn more than 15 transactions in one year. In addition, these respondents who believe that companies go very well to offer personalized experiences more than three times more frequently.

To help brands better assess and improve personalized customer experiences and maximize the ROI of their marketing efforts, epsilon, recently mentioned as one of Forrester Research's 14 most significant digital adventure providers, has created a digital transformation team. As part of the strategic consulting arm of Epsilon, the Kevin Mabley, SVP Strategy and Analytics, the digital transformation team brands led by a digital transformation diagnostic evaluation to evaluate five dimensions of customer experience, including strategy, activation and orchestration, technology activation, organizational culture and Level of customer intelligence. The Epsilon's rich data expertise and industry-leading technology advises brands as they bring together their people, processes and technology, and all overcoming data-controlled customer experiences.

"Digital transformation is no longer optional. It is necessary for brands to improve customer experiences and stay competitive. The research results are further evidence that customers bring together intelligence and customer experience to do a direct influence on The lower line of a brand, "shared Mabrey. "Many brands are still missing that the end-to-end digital maturity is needed to be successful, including a customer-oriented organizational structure, affiliated and integrated marketing technology as well as feasible data-driven insights. I look forward to helping more our customers To become an industrial leader in digital customer experience, and enable you to better serve your customers. "

Additional findings from the report Highlight Personalization options for specific industries:

Food / Drug Carrier Websites / Mobile Apps

• 90% of respondents say that they do a lot / slightly more frequently with food / drug-wear websites / apps that offer personalized experiences.
• Respondents ranked the following personalized experiences with the first and second-powerful motivational transactions with a grocery store / drug store: providing offers or vouchers based on the physical location of the consumer (29%); Providing offers or vouchers based on previous purchases or presets of the consumer set (29%); Sending Consumers Customized Communication (25%).

travel & leisure websites / mobile apps

• 87% of respondents say they are a lot / a bit more common with travel websites / apps that offer personalized experiences, but only 64% say that travel sites / apps currently provide personalized experiences very / something good.
• Respondents ranked the following personalized experiences with the first and second-rate motivating transactions with a travel and leisure mark: providing offers or vouchers based on the physical location of the consumer (35%); Home screen automatically shows best rates / hotel deals in often roused cities (32%); Providing offers or vouchers based on the past travel or Preferences Consumer Set (28%).

Websites for Automotive Industry / Mobile Apps

• 86% of respondents say that they do a lot / a bit more often with automotive websites / apps that offer personalized experiences, but only 55% say that automotive websites / apps provide personalized experiences very / something good.
• consumers evaluated the following personalized experiences with the first and second-powerful motivational transactions with an automatic brand: purchase or maintenance history (49%); Memories of the next planned planned service requirement (44%); Allows the consumer to set up recurring maintenance for a vehicle (38%).

To learn more about what consumers really think about personalized marketing, click here.

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